Jay Bray Cabaña, PMP, CSSGB
Digital and Analytics Consultant
Digital | Loyalty | CX | Analytics | Insights
Passionate in helping organizations achieve more with data and technology.
How does Customer Loyalty works?
How do you make your customers loyal to your brand? In the era of highly competitive market, customer loyalty has been a corner stone of businesses in order for them to gain more profits and stay in their respective industry, no matter how small or big the business...
CX Strategy: Customer Segmentation, Targeting and Positioning
Customer segmentation, targeting and positioning is by far one of the oldest yet dependable strategy any organization can employ for their business. The strategic process is relatively simple as long as all the information is available. So how does this work?Step 1:...
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