Jay Bray Cabaña, PMP, CSSGB
Digital and Analytics Consultant
Digital | Loyalty | CX | Analytics | Insights
Passionate in helping organizations achieve more with data and technology.
Analytics: Streaming versus Real-time
Let us be real here; repeatedly, we hear these two terminologies, yet most people are getting confused about how they differ with each other. Is streaming analytics different from real-time analytics? Or are they synonymous and just being used to make the story sounds...
Does your business need AI?
Artificial Intelligence or AI has been the buzzword of the decade. Try browsing the internet, and you will see a tremendous amount of articles showcasing different AI applications and tools that are either being shared or sold to the market. But with all this...
Assessing a Data Analytics Initiative
And so, you are tasked to embark on a journey to build your organization’s analytical strategy. What do you do next?Once a major strategic initiative is assigned the first step anyone should do is to assess what the organization currently has. This is entirely true...
3 Simple Loyalty Program Ideas that can jump start your Business
Your business is now getting traction and slowly eating up the available market, what any entrepreneur would want is to sustain the momentum by simply getting more clients and sustain your existing customers' return visits. A loyalty program may sound a bit early at...
Loyalty Programs: Beyond Points and Cards
Does your loyalty card earn points or not? This is a pretty common question you get when talking about the different loyalty programs in the Philippines, or maybe anywhere in the world. But is it really just about points and cards? Well, the answer is a big...
Justifying Your Analytics Initiative – Tip #1
So you attended a huge Analytics conference and got to take home a lot of insights how other organizations and industries are utilizing their data thru analytics, what’s next? The above scenario is very typical for a lot of people attending conferences, events...
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