Dec 19, 2019
What is the core of every business? What is the ultimate goal of your business? What is the purpose of your business? Well, there are a lot of possible answers to these questions (depending on the person you ask), but one thing for sure, the primary purpose of a...
Oct 17, 2018
Does your loyalty card earn points or not? This is a pretty common question you get when talking about the different loyalty programs in the Philippines, or maybe anywhere in the world. But is it really just about points and cards? Well, the answer is a big...
Oct 16, 2018
Customer segmentation, targeting and positioning is by far one of the oldest yet dependable strategy any organization can employ for their business. The strategic process is relatively simple as long as all the information is available. So how does this work?Step 1:...
