Dec 19, 2019
What is the core of every business? What is the ultimate goal of your business? What is the purpose of your business? Well, there are a lot of possible answers to these questions (depending on the person you ask), but one thing for sure, the primary purpose of a...
Oct 18, 2018
Your business is now getting traction and slowly eating up the available market, what any entrepreneur would want is to sustain the momentum by simply getting more clients and sustain your existing customers’ return visits. A loyalty program may sound a bit...
Oct 17, 2018
Does your loyalty card earn points or not? This is a pretty common question you get when talking about the different loyalty programs in the Philippines, or maybe anywhere in the world. But is it really just about points and cards? Well, the answer is a big...
Oct 16, 2018
How do you make your customers loyal to your brand? In the era of highly competitive market, customer loyalty has been a corner stone of businesses in order for them to gain more profits and stay in their respective industry, no matter how small or big the business...
Oct 16, 2018
Customer segmentation, targeting and positioning is by far one of the oldest yet dependable strategy any organization can employ for their business. The strategic process is relatively simple as long as all the information is available. So how does this work?Step 1:...
