Digital Marketing as a Service (DMaaS): What is it all about?

Digital Marketing as a Service (DMaaS): What is it all about?

The XaaS has taken over the internet and digital age. You can hear different subscription-based service offerings in the web and social media, ranging from Software as a Service (SaaS), Platform as a Service (PaaS), Website as a Service (WaaS), etc. So here comes...
Analytics: Streaming versus Real-time

Analytics: Streaming versus Real-time

Let us be real here; repeatedly, we hear these two terminologies, yet most people are getting confused about how they differ with each other. Is streaming analytics different from real-time analytics? Or are they synonymous and just being used to make the story sounds...
Does your business need AI?

Does your business need AI?

Artificial Intelligence or AI has been the buzzword of the decade. Try browsing the internet, and you will see a tremendous amount of articles showcasing different AI applications and tools that are either being shared or sold to the market. But with all this...
Assessing a Data Analytics Initiative

Assessing a Data Analytics Initiative

And so, you are tasked to embark on a journey to build your organization’s analytical strategy. What do you do next?Once a major strategic initiative is assigned the first step anyone should do is to assess what the organization currently has. This is entirely true...
Justifying Your Analytics Initiative – Tip #1

Justifying Your Analytics Initiative – Tip #1

  So you attended a huge Analytics conference and got to take home a lot of insights how other organizations and industries are utilizing their data thru analytics, what’s next? The above scenario is very typical for a lot of people attending conferences, events...

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