Oct 17, 2018
Does your loyalty card earn points or not? This is a pretty common question you get when talking about the different loyalty programs in the Philippines, or maybe anywhere in the world. But is it really just about points and cards? Well, the answer is a big...
Oct 17, 2018
So you attended a huge Analytics conference and got to take home a lot of insights how other organizations and industries are utilizing their data thru analytics, what’s next? The above scenario is very typical for a lot of people attending conferences, events...
Oct 16, 2018
How do you make your customers loyal to your brand? In the era of highly competitive market, customer loyalty has been a corner stone of businesses in order for them to gain more profits and stay in their respective industry, no matter how small or big the business...
Oct 16, 2018
Customer segmentation, targeting and positioning is by far one of the oldest yet dependable strategy any organization can employ for their business. The strategic process is relatively simple as long as all the information is available. So how does this work?Step 1:...
